Volkswagen, Europe's largest car maker, is likely to launch its small car Up in India in the early 2010. The car is likely to be priced at Rs. 3 lakh, and is the cheapest car from the stable of Volkswagen. The company is looking at the emerging markets to boost up its bottomlines. Volkswagen is planning to produce 240,000 vehicles per year in India by 2012. The company is quite bullish on the prospects of its small cars in India as the country is a huge market for small cars.

The car's name is a synonym for departure, activity, dynamics and the future. Up debuted at the 2007 Frankfurt Auto Show in Germany. The nostalgia reminding concept harked back to the Volkswagen Beetle by having a Boxer engine in the rear powering the rear wheels, Up has 18 inch wheels.

The Up interior is made to seat 4 adults in comfort and featured a unique flat folding seat system. The seats are air inflatable so the seats fit every body shape. Up also has a unique central displays, two monitors, one 8 inch monitor shows the vehicle speed, fuel level and range, as well as your CO2 emissions.

The second 7 inch monitor controls climate control, radio volume, music selection, telephone, navigation, photos and movies etc. Up measures 3.45 metres (11.3 ft) and has a width of 1.63 metres.