Mercedes Benz in India these days seems to be driven around by young people compared to the fact that a few years ago, the average age of a Mercedes Benz owner in India would have been 50 years old.

The introduction of the new C-class last year and latest varient of the new E350 CDI which features a package of fuel-saving technologies, known as ‘Blue Efficiency Technology’, which helps save fuel by up to 13 per cent has caught the eyes of young entrepreneurs.

“The average age of our customers has come down to 35-40 level from the earlier age of 50. An increasing number of young entrepreneurs and professionals from various fields are buying luxury cars and this affluent segment has been boosting our sales volumes,” Suhas Kadlaskar, director, corporate affairs and HR, Mercedes-Benz India, told Financial Chronicle.

According to company officials and dealers, C-class, priced between Rs 30-35 lakh, is the largest selling luxury car of Mercedes in India. E- class is also selling in good numbers, while S- class and others have select segment of buyers.