Toyota to manufacture full hybrid Auris in the United Kingdom

Toyota Motor Europe (TME) today announced plans to manufacture a full hybrid version of its C-segment hatchback, Auris, at its UK-based facility in Burnaston, Derbyshire. Production of Toyota’s first European-built full hybrid will kick-off at Toyota Motor Manufacturing (UK) Ltd (TMUK) in mid-2010. Engines will be produced at TMUK’s facility in Deeside, North Wales. The announcement, which coincided with a site visit by UK First Secretary of State and Secretary of State for Business, Innovation & Skills Rt. Hon. Lord Mandelson, underlines Toyota’s commitment to expand its offering of low-emission hybrid vehicles to customers in Europe.

‘With today’s announcement, Toyota has taken a significant step forward in ensuring that full hybrids become more accessible to a wider range of customers. Such efforts are crucial if we are to see more low-carbon vehicles on European roads,’ said Tadashi Arashima, CEO and President, TME.

‘Our decision to produce a full hybrid in the UK reflects both our confidence in the quality and commitment of the TMUK workforce and the strength of our long-standing partnership with the UK Government. Today’s announcement is positive for Toyota, our UK suppliers and the local communities here,’ he added.